Credibility! What it is and how to get it

Credibility is elusive. Few people understand it. Very few people can even describe it.

You may know that we've been working with Credibility since 1991. We know it inside and out. Here is our working definition:

Credibility is a combination of qualities:

Competence + Character + Consistency. Together, they create a belief in the minds of your target market that you understand their situation, have their best interest at heart, and are an expert at solving their specific problems.

That's at the high level, the conceptual level. Notice how there is nothing there that you can implement or start using today? In practical terms, the first step to improve your Credibility is to improve your Likeability, and the first step in that is to learn how to read people. Where can you go to learn that? Easy, look at our book Face Values. It is the most effective resource for business professionals wanting to improve likeability. I say that because the first way you make yourself likeable to anyone is to match that person'f face!

If you find this tid bit of wisdom interesting, you'll find our book astounding! You can find it on the Shop page at: http://www.aboutpeople.com/

-- Michael Lovas