Reading the psychology of people in the news

James E. Cayne, CEO of Bear Stearns - did you see him on TV as he announced that Bear Stearns had no liquidity problems?

Pam and I watched fascinated as he made up answers and improvised his way into history. What we were looking at was where his eyes went. Mainly, he looked straight ahead to answer questions. That's exactly what Idaho Senator Larry Craig did. Both were delivering memorized answers. Then, Cayne would look off to his right. He looked up-right and then level-right. What was he doing? He was creating his answers. They were off the script or away from the talking points.

In the study of Neuro-linguistic Programming, we learn that where a person looks tells you the type of information he or she is accessing. up-right is where people go to create a visual. level-right is where they go to create a sound.

The other thing Cayne did was the "stuck blink." That's when you seem unable to raise your eyelids, as though they're stuck. The person starts giving an answer and then blinks. If the blink gets stuck, you can tell that the person is unsure about what he's saying. The "stuck blink" is like President Bush's stammering. He's just not sure of the answer, or he's not sure how the reporters will accept it. Either way, he's not sure.

Pam and I have been studying facial cues for a long time. Normally, we just pay attention to the facial lines and movement that show us what that person's personality type and values are. But, lately, we're just having too much fun watching the CEOs stammer during CNBC interviews.

Want to learn how to do this? Just contact us via our website: www.aboutpeople.com