Praise for Axis of Influence!

Most authors never get a review this good. For us, it's even better because the reviewer is also a well-known author!

Well-researched. Highly readable. Very practical - Much has been written about credibility--but not more comprehensibly than Lovas and Holloway in this book.

They have built upon the work of researchers such as Kouzes and Posner in their link between leadership and credibility and added one KEY factor to the equation: likeability. The authors' central message: Many credible people never find a ready audience for their work, and many likeable people never become credible. But marry the two characteristics--credibility and likeability--and you have a winning combination.

Further, the authors take the ingredients of likeability and credibility and make them tangible--and marketable. In short, their book tells sales professionals, managers, and consultants how their language, appearance, personality, hallway reactions, and marketing materials all reflect these two characteristics. -- Dianna Booher, Author of Voice of Authority